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    <loc>https://www.wyeastvineyards.com/home</loc>
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    <lastmod>2025-07-25</lastmod>
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      <image:title>Home - We are Wy'East. Welcome.</image:title>
      <image:caption>We look forward to sharing our love of wine and place with you.</image:caption>
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  <url>
    <loc>https://www.wyeastvineyards.com/wine-club</loc>
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    <lastmod>2025-07-25</lastmod>
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      <image:title>Wine Club - Enjoy the benefits of membership!</image:title>
      <image:caption>6 bottles of premium wine shipped or picked up twice a year (Spring &amp; Fall) (Case Club is 12 bottles once a year) Shipments will never exceed $150 (plus shipping) 20% off any purchase Complimentary tastings for you and up to 4 of your friends Advanced notice and special pricing for wine dinners and events Opportunities for vineyard tours VIP Barrel Tasting</image:caption>
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    <loc>https://www.wyeastvineyards.com/services-type-2</loc>
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    <lastmod>2019-03-15</lastmod>
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      <image:title>Our history</image:title>
      <image:caption>The second planting of Pinot Noir vines at the Wy’East Vineyard, circa 1995</image:caption>
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    <loc>https://www.wyeastvineyards.com/wines</loc>
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    <lastmod>2019-02-14</lastmod>
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    <loc>https://www.wyeastvineyards.com/tasting-room</loc>
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      <image:title>Tasting Room</image:title>
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      <image:title>Tasting Room</image:title>
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      <image:title>Tasting Room</image:title>
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      <image:title>Tasting Room</image:title>
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  <url>
    <loc>https://www.wyeastvineyards.com/new-page-1</loc>
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    <lastmod>2019-01-18</lastmod>
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    <loc>https://www.wyeastvineyards.com/venuebluechip</loc>
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    <lastmod>2025-09-17</lastmod>
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      <image:title>Blue Chip Vineyard Venue</image:title>
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    <loc>https://www.wyeastvineyards.com/terroir</loc>
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    <lastmod>2019-02-14</lastmod>
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      <image:title>Our terroir</image:title>
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  <url>
    <loc>https://www.wyeastvineyards.com/making-wine</loc>
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    <lastmod>2019-02-14</lastmod>
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      <image:title>Making Wine</image:title>
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  <url>
    <loc>https://www.wyeastvineyards.com/find-us</loc>
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  <url>
    <loc>https://www.wyeastvineyards.com/vineyards</loc>
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    <lastmod>2020-08-06</lastmod>
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      <image:title>Our vineyards</image:title>
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    <loc>https://www.wyeastvineyards.com/services-introduction</loc>
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    <lastmod>2025-08-28</lastmod>
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      <image:title>Us - Make it stand out</image:title>
      <image:caption>MAX REED Max returned to the family winery to help steward the next generation of growth and care, bringing a thoughtful, grounded approach rooted in service and sustainability. After years working in social service, Max carries a deep appreciation for people and community – a quality that shapes how we work with our customers, neighbors, and partners. A lifelong Oregonian, Max recently moved back to support his aging parents and carry forward the values they built the business on: integrity, hard work, and hospitality. He balances day-to-day operations at the winery and farm with long-term planning, drawing on both hands on experience and a creative vision and passion for the future. Max is also active in Hood River’s recovery community, and when he’s not on the vineyard he’s likely hiking with his dog, Whiskey, running roads and trails, tending to his garden, or out adventuring in the world with his girlfriend.</image:caption>
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    <image:image>
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      <image:title>Us</image:title>
      <image:caption>PETER CUSHMAN Peter joined Wy'East as winemaker in 2012. The third-generation Oregon winemaker grew up in McMinnville – heart of the Willamette Valley, and has been in wineries before he was able to walk. Peter studied biology and chemistry at the University of Oregon, graduating in 2009 and moving to Hood River to work for his family’s winery – Viento, as they moved to the promising Columbia Gorge wine region. Working with multiple wineries in the Gorge, as well as Framingham Wines in Marlborough NZ, has helped Peter shape is winemaking style to show the exceptional quality of the vines at Wy'East.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c423ded7c932766880f53e9/6237543f-3053-4fbb-8f0c-1fe85841ffbc/WyEast_WineClubRelease-36+copy.jpg</image:loc>
      <image:title>Us - Make it stand out</image:title>
      <image:caption>BEN SOWERS, OWNER/CHEF AT WHEELS Ben grew up in Indiana and made his way to Portland in 2012 and then to Hood River in 2016. His career background ranges from being a paramedic, park ranger, tattoo artist, and extensive experience managing bars and restaurants. He and his wife, Keely, purchased the food truck in 2020. They gutted the truck and remodeled it themselves. With help from friends and family building the Wheels patio, they opened their doors in early spring of 2021. When he’s not serving sandwiches and some of the best charcuterie boards in The Gorge, you can find him riding his Harley Davidson, rooting for the Chicago Cubs, wrenching on the various tractors on the farm, and spending time with Keely and Vinette.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c423ded7c932766880f53e9/98e03aa2-0f64-4734-bf53-db766a6832ea/Keely4_2025.jpg</image:loc>
      <image:title>Us</image:title>
      <image:caption>KEELY REED Keely is Dick and Christie’s eldest daughter. Her career in the wine industry started as a teenager in the vineyard pruning vines to help pay for her expensive auto insurance. She was away at college during the first several years the tasting room was open. After returning home in 2006 from various adventures she got a job working with the government. After getting burned out she left and began working full time with Wy’East. Prior to that she had helped with events, harvest, and quality control in the winery. In 2014 her daughter Vinette was born. She took a hiatus for two years and in 2019 came back as General Manager.  Keely is an avid tennis player and plays on 7 teams throughout the Gorge and Portland areas. She enjoys food, USTA tennis, cooking, Pinot Noir, watching dogs play, swimming with her daughter and running the occasional 10k.</image:caption>
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      <image:title>Us</image:title>
      <image:caption>GLEN PEARCE Glen joined Wy'East in February of 2015. He came with a vast knowledge about wine in the Gorge, having worked many years in the Gorge wine industry. Glen helps with our wholesale accounts and group tours. He has been living in Hood River with his wife, Patti since 1998.</image:caption>
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      <image:title>Us - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Us - Make it stand out</image:title>
      <image:caption>HARLEY D Harley is the official greeter at Wy’East. He’s a rescue from Baja. He enjoys politely begging for meats and cheese from customers, taking mid-day naps on the couches outside and chasing birds and squirrels out of the vineyard. He’s been awarded Employee of the Month every month since he started working in the summer of 2021.</image:caption>
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    <loc>https://www.wyeastvineyards.com/wheels-food-truck</loc>
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    <lastmod>2025-06-03</lastmod>
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      <image:title>Wheels Food Truck</image:title>
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      <image:title>Wheels Food Truck</image:title>
      <image:caption>Large Farmers Board</image:caption>
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      <image:title>Wheels Food Truck</image:title>
      <image:caption>Wheels Patio and Food Truck</image:caption>
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    <loc>https://www.wyeastvineyards.com/weddings</loc>
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    <lastmod>2025-09-17</lastmod>
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